Email Campaigns
I was often asked to create infographics to accompany blog posts on ThredUP’s website. These blog posts were intended to be trendy and informational ways to get media attention.The infographics I created needed to convey complex concepts and data analysis while feeling very on brand to help with reach and advertising.
Date
July 2018
Role
Designer
Responsibilities
· Design email campaigns
· Optimizing content for clickthrough
· Create Redline Template for smooth developer hand-off
The Campaigns
New With Tags
I designed New with Tags to promote the new items on ThredUP’s website. This email performed particularly well. The circles with doodles on them especially attracted customer click throughs, showing the added design element I provided was the point of enticement.
Top Performing Email
June 2018
Store Opening Announcement
New Store Openings informed customers located near soon to be opening retail stores when the store would be opening. This email was challenging as it came with a lot of information, which meant many pieces needed to be coded. My utilizing strong visual organization was key in making this email a success.
PopUP Store Invite
This email informed customers that an event was happening near them soon. This was an informational email that we wanted to feel like a party invite from a friend.
Redline Template
In order to improve efficiency in the design to development hand-off I was put in charge of creating a rigorous redline template for Thred UP's email campaigns. This helped create consistent design standards for all email marketing materials.
